PR / COMMUNICATIONS / STRATEGY / STORYTELLING.
Nearly a decade of experience developing creative communications campaigns for top consumer brands, spanning creative strategy, media relations, partnerships and influencer marketing, with a focus on ideas that generate conversation and cultural relevance.
Outside of client work, I support Chicago's arts community through communications for Marwen and The New Gallery.
Centrum | Dave & Brain Busters
Transformed Dave & Buster's into a "Brain Busters" arcade with Amy Sedaris, highlighting the connection between play, cognitive health, and healthy aging.
Voltaren | The Joy of Movement
Launched Voltaren Arthritis Pain Gel with Paula Abdul through a nostalgic, dance-inspired campaign that repositioned movement as a celebration—not a limitation.
Advil | The Strength Shift
Partnered with Amanda Kloots to redefine strength through the lens of caregiving, resilience, and women's everyday experiences with pain.
TUMS x Draft Kings | Prop Bites
Turned Super Bowl prop bets into "Prop Bites," a playful earned media campaign with Desus Nice that positioned TUMS as the MVP of game day indulgence.
Centrum | Hot Conversations
Created a first-of-its-kind conversation series with Lisa Ann Walter to spark open dialogue around menopause and break the stigma surrounding women's midlife health.
Thorne x Julianne Hough
Partnered with Julianne Hough to spotlight personalized wellness and reinforce Thorne's science-backed approach to daily health.
Awards
PR Week Awards 2025 | Centrum Hot Conversations
Shortlisted, Best in Women’s Health
Shorty Impact Awards 2024 | Advil Believe My Pain
Winner, Public Health
Cannes Lion 2024 | Advil Believe My Pain
Shortlisted, Brand Led Education & Awareness
CHPA Self-Care Marketing Awards 2024 | Voltaren
Winner, Best Launch of the Year